Understanding who you’ve created your demos to service most is typically overlooked by both seasoned and novice talent alike. Yet, it’s the endgame, and why this should be your primary focus from the very start. Certainly there are no absolutes in voiceover but there are a number of elements you should consider when first pursuing voiceover as a profession.

The truth is, nearly every client in the States, not just talent agents, require a Commercial demo first and foremost.

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Discover some of the best-kept industry secrets that will help you develop the most sought-after skills in the voiceover business. Learn what producers, directors and casting professionals need, want and expect from you as a professional voiceover talent that no one else will likely impart to you!

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Listen to SOUND ADVICE founder & author of The SOUND ADVICE Encyclopedia of Voiceover, Kate McClanaghan, defines:

• The Two Distinctly Different Business Approaches to Voiceover
• The Standards That Define Professional Voiceover Demos
• Who We Create VO demos For In The First Place
• How Many Demos Do You Honestly Need As a Voiceover
• And a whole lot more!

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